下面你將聽到的是一段有關海外營銷策略的對話。 A:If I am already marketing my product in Europe. Can I expand this effort to Asia? B:在歐洲和拉美能實施的策略,如果不作適應性方面的調整,未必也能在日本、中國或亞洲其他地方實施。要更多地了解一個你即將要去推銷產品的國家以及那些曾經行之有效的具體營銷策略,最好去咨詢自己所感興趣的國家的顧問或專家。 A:What’re your marketing strategies? B:我們的營銷策略包括參與國家或地方的貿易考察團、國際貿易展、廣告以及通過因特網進行在線促銷。我們要始終注意依靠和利用因特網。盡管現在亞洲因特網事業的發展是全世界最快的,但當與歐美國家相比較時,仍然顯得不夠。 A:Do I need to translate my sales literature into the local language? Will I need to learn foreign languages? B:假如你真的想在亞洲市場上獲得成功,那么強烈建議你把營銷材料翻譯成你打算去營銷的亞洲國家的語言。盡管英語是國際性商務語言,但人們在說話和閱讀的時候總喜歡用自己的母語。即使亞洲商界的經理們英語說得很好,其中一些還在美國或西方國家的大學接受過教育,他們仍然喜歡用自己的母語進行交流,并因此而感到親切自然。 A:What kind of expectations do you have on your buyers? B:我們所希望得到的顧客當然是那些能輕松自然地了解我們產品的特性并能夠把我們的產品與其它競爭者的產品區分開來的人。在某個國家經營業務,如果能在自己的公司里招聘一些操當地語言的人則表明對市場很投入。
【正確答案-參考解析】:參加考試可見
Part Ⅱ (英漢交替傳譯)(約300字詞的英語講話一篇;時間10(分鐘)
Every year, on the 17th of March, Ireland would celebrate a special day called Saint Patrick’s Day. Saint Patrick is the patron saint of Ireland who brought Christianity to this country in the 5th century. When the day comes, people in Ireland would paint their faces. Some would draw shamrocks or the Irish flag on their faces to look cool. Celebrations of Saint Patrick’s Day are themed around everything Irish, wearing green, eating Irish food, drinking Irish stout and attending parades. The Saint Patrick’s Day parade has a long history and is quite a spectacle. It is a five-day festival. In Dublin, the capital of Ireland, the 2009 parade attracted over 675,000 people. There are not only bands, but also clowns and acrobats in the parade. You may see a lot of bandwagons going through the streets with people on them playing Irish music and doing Irish dancing. A lot of people from different countries come to Ireland to join in the celebrations and have a good time. For those who have come to Ireland for the first time, the parade is a must yon shouldn’t miss. Lots of people dress up for the parade. Some dress as spirits in Irish folklore, wearing colorful clothes and fancy hats. In the evening, people go to the pub to listen to Irish music and drink black beer. There is also a huge firework display on the river that attracts thousands of people. Saint Patrick’s Day is celebrated worldwide by those of Irish descent. However, in New Zealand, Australia, and North America, more and more non-Irish people start to celebrate this great festival.